Creating a Niche and Selling to Big Corporations — with Roger Sholanki

Roger Sholanki is the founder of Book4Time, a company which develops and supplies management software for spa, health and well-being companies. Roger has more than 20 years experience in developing niche software for the retail, health and well-being, and hospitality industries, and is an expert pitcher to big corporations. From starting up his own business in 1992, Roger has managed to maximize his potential and now, as well as running `Book4Time’, also advises other entrepreneurs starting out in the business world.