Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.

If you want to hear why The Foundation process works, then you need to listen to this episode.

Dan was one of the original 88 people that participated in The Foundation’s Software Roundtable – now he’s CEO of Follow Up Boss and generating millions of dollars in revenue.

Dan and his partner developed Follow Up Boss for six months before joining The Software Roundtable. They had an idea, but they weren’t gaining traction with it.

They realized they needed to niche down and The Foundation was able to teach them everything they didn’t know they needed to know to bootstrap a software business, while offering an extra layer of support and guidance along the way.

 

Click here to learn more and read the blog post at TheFoundation.com/podcast.

 

Resources


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN188_-_Dan_Corkill.mp3
Category:general -- posted at: 5:00am CST

“I wish I had heard this interview two years ago. It probably would have saved a lot of hard times.” –Wyatt Jozwowski

 

Bootstrapping is great because it forces you to focus on what matters: maximum profit in the least amount of time, while maintaining the ability to reorient and make the best decisions.

There’s also a fine line between making decisions that matter and making short-term decisions that hurt you in the long-term.

To help you walk that fine line and make the best decisions for bootstrapping your startup, Wyatt Jozwowski & David Abrams share how they turned Demio’s rocky start into a successful launch and the lessons they learned along the way.

 

Click here to learn more and read the blog post at TheFoundation.com/podcast.

 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN187_-_Wyatt_J__David_Abrams.mp3
Category:general -- posted at: 5:00am CST

Daniel Himel graduated from The Foundation, left his day job at 35 to run a startup, and then sold his company.

 

Now he’s getting ready to do it all again.

 

If you want to build a business like a graduate of The Foundation, then you need to check out this story.

 

Click to learn more and read the blog post: TheFoundation.com/podcast.

 

Resources


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Direct download: SFN186_-_Daniel_Himel.mp3
Category:general -- posted at: 5:00am CST

Don’t learn to become an entrepreneur as quickly as possible – learn how to become an entrepreneur the best way possible.

 

Zach Johnson, Founder of FunnelDash, went from employee to the trenches to Founder in just four years – and he learned to be a self-reliant marketing expert along the way.

 

His strategies will help you make a plan, teach yourself and be more self-reliant.

 

Click here to learn more and read the blog post: TheFoundation.com/podcast.

 

Resources


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Direct download: SFN185_-_Zach_Johnson.mp3
Category:general -- posted at: 5:00am CST

Every startup founder needs to learn how to optimize their business like a product.

Rob Walling is a serial SaaS entrepreneur who has been bootstrapping for 16 years. He has the best strategies to scale a bootstrapped startup and he’s here to share them with you.

 

Resources

 

You can learn more by reading expanded show notes at TheFoundation.com/podcast.


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN184_-_Rob_Walling.mp3
Category:general -- posted at: 5:00am CST

How do you know if you have a good idea or not?

Today you will learn how to find good ideas and reach product-market fit in a bootstrapped, early-stage startup.

Eben Pagan is a veteran entrepreneur in the information technology space who now devotes his life to training new entrepreneurs in his best strategies and techniques for business, marketing and wealth creation.

 

Learn more with the expanded show notes at TheFoundation.com/Podcast.

 

Lay The Foundation: Reaching Product-Market Fit

  • Invest your attention, energy, time and effort into things you will enjoy being a part of.
  • Your product needs to resonate with people. It’s hard to grow a business if you have to talk people into it.
  • It’s important to go into any entrepreneurial venture with a realistic model of how often things work and how often things don’t work.
  • The product is the marketing.
  • Balance your vision and your customer’s vision.
  • Consider both philosophical marketing decision and tactical marketing decisions together, even in the early stages of a startup.
  • Your target customers likely communicate and think similarly. Ask them questions and pay attention to the words they use.
  • After the creative phase, you have to build an organization.
  • Learn from the innovations and mistakes of the people who came before you.
 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN183_-_Eben_Pagan.mp3
Category:general -- posted at: 5:00am CST

We all know what it feels like to be economically vulnerable.

 

Everyone struggles with their relationship to money and we’ve all laid awake at night worrying. Clay Collins, CEO and CoFounder of Leadpages, knows what that feels like – so he empowers people with some of the best marketing tools online.

 

Leadpages helps entrepreneurs reduce friction by creating done-for-you models for economic value creation, business growth and income. You know the templates work because Clay uses many of them to grow Leadpages.

 

Clay also generated revenue in their first year as a bootstrapped startup by developing a one-to-many direct sales marketing system that cuts down on costs without cutting down on value.

 

Learn more by reading expanded show notes at TheFoundation.com/podcast.

 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN182_-_Clay_Collins.mp3
Category:general -- posted at: 5:00am CST

Cat Lavery & Allen Brouwer, founders of Best Self Co., achieved their Kickstarter goal in just two days - and then destroyed it.

Two years later, they won the Shopify Build-a-Business competition, culminating in a few days of socializing with inspirations such as Tim Ferriss, Tony Robbins, Marie Forleo, Daymond John, and Russell Simmons.

All this thanks to what they learned as students in The Foundation.

 

For more info on how Cat & Allen 20x’d their goal and rose to success, see the full show notes at TheFoundation.com/podcast.

 

Resources

Join The BestSelf Inner Circle

Direct download: SFN181_-_Allen_Brouwer.mp3
Category:general -- posted at: 5:00am CST

Are you an entrepreneur, or are you creating a job that you don’t even like?

Do you know what an entrepreneur actually is?

 

Today’s guest, Michael Gerber, is a legend in the world of entrepreneurship – and he’s here to help.

 

For full resources and more info on Michael, see the show notes at TheFoundation.com.

 

In This Interview I Ask:

  • 4:20 - Let's talk about distinguishing between entrepreneurs and people who are just getting in business because they have an idea.
  • 14:20 - If you go into a small business and they're breaking even running their little shop, where do you start with them?
  • 14:45 - What is the difference between a personal dream and an impersonal dream?
  • 15:20 - Have you read Atlas Shrugged? Her philosophy seems to be that we are intrinsically motivated by selfish desire. What are your thoughts on that and how does that apply to this system for entrepreneurs?
  • 18:50 - What about Maslow's Hierarchy of Needs? If somebody is at breakeven or they're at the point where cash flow is an issue for them, then it seems challenging for them to go into a dream room to think about what they want to create for the world when they need to be taking care of themselves.
  • 29:25 - Any last thoughts?
Direct download: SFN180_-_Michael_Gerber.mp3
Category:general -- posted at: 5:00am CST

I have Ryan Moran on the podcast today because he has one of the coolest minds I have ever met in the entrepreneurial space. He is the Founder of Freedom Fast Lane, a business that inspires, educates, and empowers people to live extraordinary lives through the understanding that money and freedom are the result of who you become, rather than the other way around. Ryan is also the Founder of Capitalism.com, which exists to dispel the theory that the government is the best solution to problems, and it instead strives to empower individuals to take personal responsibility for their actions.

“The more experienced I get in business the more I realize that the things that are hard to me are easy to someone else, and the things that are big to me are small to someone else. So we might as well just create whatever the heck we want in life, right?”

 

In This Interview I Ask:

  • 4:45 - How did you get into business? What has your path and trajectory been like?
  • 7:15  – What’s the difference [between an entrepreneur and knowing how to make money]?
  • 9:20 - Why did you stop going to school to be a pastor?
  • 12:40 - What happened on your first mushroom trip?
  • 15:40 - Tell me about the mentality you had behind hosting such an ambitious first Freedom Fast Lane live event?
  • 25:50 - What goals does Ryan have right now?
  • 28:55 - Talk to me about beginning phases. If you’re starting from scratch, where do you go?
  • 31:00 - Can you give me an example of a product you launched on Amazon?
  • 33:20 - How did you find customers?
 

Business and Money

“I really didn’t know how to be an entrepreneur. I just knew how to make money.”

There is a difference between being an entrepreneur and making money. Entrepreneurs build something bigger than themselves and solve real problems with real customers. You can work your way into a high-paying job and be successful, but you aren’t building anything that’s yours. Are you building a brand, or are you selling things?

For example, Ryan started selling yoga products on Amazon. He started with a yoga mat then he added blocks, towels and other yoga products. He made this decision because there was an audience that already existed, and he identified that audience as likely to be environmentally conscious. He carved a niche for the company as an environmentally-friendly yoga brand and created Facebook groups to target his audience.

 

Starting a Business From Scratch

“Who is the audience that you’re serving and how are you giving them a solution? If you can answer those two questions, everything else is super easy.”

If you have never started a business and you have a goal to make more money, Ryan believes that there are two parts of the equation that you need to figure out. Before you figure these two things out, everything else is a distraction.

  • The audience that you serve and the pain points that they have
  • The solution that you give your audience

 

Losing His Religion

Ryan was originally going to school to be a pastor. He was questioning his faith and running a business, so he ultimately graduated with a degree in business. Losing his faith made him angry for a while, but he found a place for faith and spirituality during his journey. Ryan is currently working on a documentary called Losing My Religion to tell the story of Ryan finding his truth. Spoiler: the opening scene features Ryan on his first mushroom trip.

 

The Freedom Fast Lane

“I believe the fastest path to financial freedom is to build a business and invest the profits.”

At the Freedom Fast Lane, Ryan teaches entrepreneurial individuals how to build businesses and re-invest the profits – and he practices what he preaches. Ryan doesn’t take a salary from Freedom Fast Lane, he makes his money from physical product businesses and consulting. You can do the 10 Day Challenge to start on a path towards making more money, enjoying more time off, and living a life you love.

Freedom Fast Lane Live 2016 will be in Austin, TX December 9th - 11th. They have an amazing lineup of speakers – Tom Bilyeu, Peter Diamandis, John Mackey, Cameron Herold and Alicia Silverstone – that were chosen because they are doing things the fastest and the biggest in the entrepreneurial space. If you go to Freedom Fast Lane Live 2016 because you listened to this podcast, email me at andy@thefoundation.com and I’ll send you my cell phone number. We will have a little get-together for The Foundation community.

 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Direct download: Episode_179_-_Ryan_Moran.mp3
Category:general -- posted at: 5:00am CST