Fri, 27 May 2016
Jeff Wenberg is the founder of Smart Video Metrics and an alumni of The Foundation. Jeff started a voiceover and video business right after being let go from his job. He grew tired of the inconsistent income of that business so in 2015, he joined The Foundation.
In this interview, Jeff tells us how he came up with the idea for Smart Video Metrics, how much time and money he invested in his solution, and his takeaways from his experience so far.
In This Interview I asked:
4:28 - How did you know that there was an opportunity to solve a problem?
6:35 - What problem were you experiencing that you wanted to go out there and solve?
7:57 - Why is it important to be able to track this [video conversion data]?
9:43 - Why did you feel confident in breaking the rules of the pre-selling model?
13:04 - In retrospect, what are the things you would go back and change?
14:24 - How did you build [your solution]?
17:27 - How long was the process between hiring a developer and receiving the final product?
19:34 - With no pre-sales, how did you get your first customers?
22:12 - What specific lesson learn did you learn about Smart Video Metrics?
23:45 - How long after getting the software developed did it take to get that first sale?
26:28 - What are your goals for the next 3 months, and what are the highest leverage things for you to focus on to accomplish those goals?
28:09 - What was your biggest takeaway from the mistakes that you’ve made so far?
28:36 - What do you think you’ve exceptionally well [in this whole process]?
SOLVING A PROBLEM - The #1 thing you need to start a business is a problem to solve (not experience or a track record).
PRESELLING - Before you go out there and build a solution, you collect pre-sale dollars in advance to mitigate the risk of building something with your own money.