Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.

If you want to hear why The Foundation process works, then you need to listen to this episode.

Dan was one of the original 88 people that participated in The Foundation’s Software Roundtable – now he’s CEO of Follow Up Boss and generating millions of dollars in revenue.

Dan and his partner developed Follow Up Boss for six months before joining The Software Roundtable. They had an idea, but they weren’t gaining traction with it.

They realized they needed to niche down and The Foundation was able to teach them everything they didn’t know they needed to know to bootstrap a software business, while offering an extra layer of support and guidance along the way.

 

Click here to learn more and read the blog post at TheFoundation.com/podcast.

 

Resources


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN188_-_Dan_Corkill.mp3
Category:general -- posted at: 5:00am CST

“I wish I had heard this interview two years ago. It probably would have saved a lot of hard times.” –Wyatt Jozwowski

 

Bootstrapping is great because it forces you to focus on what matters: maximum profit in the least amount of time, while maintaining the ability to reorient and make the best decisions.

There’s also a fine line between making decisions that matter and making short-term decisions that hurt you in the long-term.

To help you walk that fine line and make the best decisions for bootstrapping your startup, Wyatt Jozwowski & David Abrams share how they turned Demio’s rocky start into a successful launch and the lessons they learned along the way.

 

Click here to learn more and read the blog post at TheFoundation.com/podcast.

 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN187_-_Wyatt_J__David_Abrams.mp3
Category:general -- posted at: 5:00am CST

Daniel Himel graduated from The Foundation, left his day job at 35 to run a startup, and then sold his company.

 

Now he’s getting ready to do it all again.

 

If you want to build a business like a graduate of The Foundation, then you need to check out this story.

 

Click to learn more and read the blog post: TheFoundation.com/podcast.

 

Resources


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Direct download: SFN186_-_Daniel_Himel.mp3
Category:general -- posted at: 5:00am CST

Don’t learn to become an entrepreneur as quickly as possible – learn how to become an entrepreneur the best way possible.

 

Zach Johnson, Founder of FunnelDash, went from employee to the trenches to Founder in just four years – and he learned to be a self-reliant marketing expert along the way.

 

His strategies will help you make a plan, teach yourself and be more self-reliant.

 

Click here to learn more and read the blog post: TheFoundation.com/podcast.

 

Resources


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters

Direct download: SFN185_-_Zach_Johnson.mp3
Category:general -- posted at: 5:00am CST

Every startup founder needs to learn how to optimize their business like a product.

Rob Walling is a serial SaaS entrepreneur who has been bootstrapping for 16 years. He has the best strategies to scale a bootstrapped startup and he’s here to share them with you.

 

Resources

 

You can learn more by reading expanded show notes at TheFoundation.com/podcast.


Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN184_-_Rob_Walling.mp3
Category:general -- posted at: 5:00am CST

How do you know if you have a good idea or not?

Today you will learn how to find good ideas and reach product-market fit in a bootstrapped, early-stage startup.

Eben Pagan is a veteran entrepreneur in the information technology space who now devotes his life to training new entrepreneurs in his best strategies and techniques for business, marketing and wealth creation.

 

Learn more with the expanded show notes at TheFoundation.com/Podcast.

 

Lay The Foundation: Reaching Product-Market Fit

  • Invest your attention, energy, time and effort into things you will enjoy being a part of.
  • Your product needs to resonate with people. It’s hard to grow a business if you have to talk people into it.
  • It’s important to go into any entrepreneurial venture with a realistic model of how often things work and how often things don’t work.
  • The product is the marketing.
  • Balance your vision and your customer’s vision.
  • Consider both philosophical marketing decision and tactical marketing decisions together, even in the early stages of a startup.
  • Your target customers likely communicate and think similarly. Ask them questions and pay attention to the words they use.
  • After the creative phase, you have to build an organization.
  • Learn from the innovations and mistakes of the people who came before you.
 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN183_-_Eben_Pagan.mp3
Category:general -- posted at: 5:00am CST

We all know what it feels like to be economically vulnerable.

 

Everyone struggles with their relationship to money and we’ve all laid awake at night worrying. Clay Collins, CEO and CoFounder of Leadpages, knows what that feels like – so he empowers people with some of the best marketing tools online.

 

Leadpages helps entrepreneurs reduce friction by creating done-for-you models for economic value creation, business growth and income. You know the templates work because Clay uses many of them to grow Leadpages.

 

Clay also generated revenue in their first year as a bootstrapped startup by developing a one-to-many direct sales marketing system that cuts down on costs without cutting down on value.

 

Learn more by reading expanded show notes at TheFoundation.com/podcast.

 

Resources

 

Production & Development for The Foundation: Starting From Nothing Podcast by Podcast Masters.

Direct download: SFN182_-_Clay_Collins.mp3
Category:general -- posted at: 5:00am CST

Cat Lavery & Allen Brouwer, founders of Best Self Co., achieved their Kickstarter goal in just two days - and then destroyed it.

Two years later, they won the Shopify Build-a-Business competition, culminating in a few days of socializing with inspirations such as Tim Ferriss, Tony Robbins, Marie Forleo, Daymond John, and Russell Simmons.

All this thanks to what they learned as students in The Foundation.

 

For more info on how Cat & Allen 20x’d their goal and rose to success, see the full show notes at TheFoundation.com/podcast.

 

Resources

Join The BestSelf Inner Circle

Direct download: SFN181_-_Allen_Brouwer.mp3
Category:general -- posted at: 5:00am CST

Are you an entrepreneur, or are you creating a job that you don’t even like?

Do you know what an entrepreneur actually is?

 

Today’s guest, Michael Gerber, is a legend in the world of entrepreneurship – and he’s here to help.

 

For full resources and more info on Michael, see the show notes at TheFoundation.com.

 

In This Interview I Ask:

  • 4:20 - Let's talk about distinguishing between entrepreneurs and people who are just getting in business because they have an idea.
  • 14:20 - If you go into a small business and they're breaking even running their little shop, where do you start with them?
  • 14:45 - What is the difference between a personal dream and an impersonal dream?
  • 15:20 - Have you read Atlas Shrugged? Her philosophy seems to be that we are intrinsically motivated by selfish desire. What are your thoughts on that and how does that apply to this system for entrepreneurs?
  • 18:50 - What about Maslow's Hierarchy of Needs? If somebody is at breakeven or they're at the point where cash flow is an issue for them, then it seems challenging for them to go into a dream room to think about what they want to create for the world when they need to be taking care of themselves.
  • 29:25 - Any last thoughts?
Direct download: SFN180_-_Michael_Gerber.mp3
Category:general -- posted at: 5:00am CST

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